Changing Your Seller Name on the App Store: A Step-by-Step Guide

Introduction

As a developer, you want to ensure your identity and brand are accurately represented in the App Store. However, sometimes circumstances change, such as a name change or business reorganization. In this article, we will explore two methods for changing your seller name on the App Store: contacting Apple support directly and transferring apps between developer accounts.

Understanding Your Seller Name

In the context of the App Store, a seller name refers to the name that appears under your application name in search results, app listings, and other areas of the store. This name is tied to your Apple Developer account, which is used to manage and distribute your apps.

As a developer, you can log in to your Apple Developer account and view information about your organization and its associated accounts.

Contacting Apple Support

The easiest way to change your seller name is to contact Apple Developer support. If there is a typo or inaccuracy in your seller name, they should be willing to make the correction. Here’s how you can do it:

1. Go to developer.apple.com/support.
2. Click on “Get Support” and then select “Contact Apple Support.”
3. Fill out the support request form with as much detail as possible, including your seller name.
4. Submit your request and wait for a response from Apple.

Keep in mind that it’s best to contact Apple during regular business hours (Monday through Friday, 9:00 AM to 5:00 PM Pacific Time) for faster resolution.

New Account + App Transfer

Outside of contacting Apple, there is a more hands-on approach to changing your seller name. Before WWDC in 2013, Apple announced the ability to transfer apps between developer accounts. By creating a new developer account with a new name and transferring your apps to that account, you can effectively change your seller name.

However, there are some restrictions on which apps can be transferred:

• App Store Connect: You must use App Store Connect to manage and distribute your apps. This feature is only available for iOS 13 and later.
• API Key: If an app uses a custom API key, you may need to recreate the API key in the new account before transferring the app.

To transfer an app between accounts:

1. Create a new developer account with the desired seller name.
2. Log in to your old account and go to “App Store Connect.”
3. Select the app you want to transfer and click “Edit App Information.”
4. Scroll down to the “Apps” section and select “Transfer App.”
5. Choose the new developer account and click “Next.”
6. Review and confirm the transfer details.

Reference

For more information on Apple Developer support and changing your seller name, refer to these resources:

• Apple Developer Support
• Contact Apple Support
• App Store Connect

By following these steps, you can change your seller name on the App Store and ensure that your identity and brand are accurately represented.

Last modified on 2023-10-26